03 / Branding

Rebranding

VOSS

Brand Research

  • Beliefs

    "Beauty on the outside has always reflected the beauty of what is on the inside of every bottle."

  • Environmental Impact

    Environmental efforts include package optimization, carbon footprint reduction and water source stewardship.

  • Design Goals

    VOSS aims towards modern elegance, sleeknes, and uniqueness. The VOSS bottle must be iconic, a rare glass alternative to plastic.

Brand Colors

  • Pastel green to symbolize flavor of Sparkling Lime Mint

  • Pastel pink to symbolize the flavor of Sparkling Raspberr Rose

  • Bright, warm yellow to symbolize the flavor of Sparkling Lemon Cucumber

  • Rich blue used to identify the VOSS hand sanitizer

  • Metallic copper used to to identify sparkling water

  • Metallic black used to identify pure water